It’s not new news anymore, but still awe-inducing: Netflix will spend $7 billion on content in 2018.
Part of that content is the growing Marvel Universe. To date it includes:
The Iron Fist
And these are just the original series. The full collection of course includes other blockbusters from the cinematic universe including Captain America, The Avengers, Doctor Strange, Guardians of the Galaxy and more.
Seeing the trailer for the latter of our list (The Punisher), it made us think about what makes the Marvel cinematic universe so successful in its Netflix counterparts.
To us, it’s this one reason: successful slicing and dicing to make one large storyline.
Regardless of mixed reviews for the latest part of this series, The Defenders, Marvel understands how to weave a very complex storyline in which every part contributes value to the whole.
“Contributes value to the whole…” This is something that should be a key part of all content strategies.
While all these shows have their own arcs and characters, they make sense within a continuing timeline. What does that mean? Endless content. Content for days. A content marketer’s dream.
While budgets and needs will differ, content development should be framed within a scale where it’s not necessarily a bunch of one-off items. Not that there can never be one-offs, but if done well segmented content can contribute to longevity.
After all, as content develops so does the opportunity to connect and build meaningful connections with audiences.
Now excuse us, we’ve got Daredevil episodes to catch up on before The Punisher is released.
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