What a $600 Million Content Business Looks Like

August 24, 2016 Yuyu Chen of Digiday

"No agencies have this breadth of content." Neither do we, but we still think this is pretty awesome. 

Accenture has a $600 million content business whose work has generated around $3 billion in annual revenue (Nearly twice as much as other leaders Deloitte Digital or PwC Digital). It employs 5000 individuals all working towards making content for commerce, marketing and experience over a variety of platforms. 

Have these numbers blown you away yet? 

Accenture's content practice is smart. It has based its practices off of surveying marketers to see what brands and companies are looking for in their content practice. From there, they've taken the information and ran onwards and upwards. 

If you haven't invested in content yet (huh?) let Digiday's article on Accenture convince you. This is the power of content in full force. 

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