All good things must come to an end.
Cliché, but true.
Built-in obsolescence is common-place nowadays. Whether it's smartphones that seem to be kaput after only a couple short years, or aggressive new technology that renders the old-school extinct (and unnecessary), life spans are more finite than ever.
The next steps in the technological evolution involve changing how things are done and sweeping in the new.
What does that mean for brands, their marketers and consumers? One word: flexibility.
The challenge for changing times comes down to who can be nimble and who can't. Those who can adjust, will survive. Simple as that. The others, well, they might just become Blackberry.
To stay ahead we're making it a weekly habit to digest x5, produced by Eric Mercer at Dx3.
Read up below. It's not enough to say what matters; the gold is in why it matters.