Upping the Ante on the Digital Music Experience.

April 14, 2016 Karlie Hopf & Joel Eppinghaus. Content Creators at The Tite Group

It’s Record Store Day. Maybe it’s even a little bit sunny out. You head on over to visit one of Toronto’s most iconic record shops: Sonic BoomHours are spent flipping through vinyl album after vinyl album, searching, exploring and discovering – it’s not just shopping – it’s an experience.

But the real magic happens when you get your new albums home. You carefully crack that plastic seal to reveal the full album art in all its glory. What’s inside? Pages of lyrics, band photographs, and custom illustrations. Awesome. You drop the needle and let it spin for the first time.

*Cue record scratch*

In the digital space, the same thing doesn’t ring true. There is no exciting artwork reveal. Hell, you can barely see the album art unless you’re one of those rare commodities with an iPhone 6 Plus. With nothing to open up. No pages of lyrics, extra band photos, or additional illustrations. The art seems as compressed as the MP3 audio file you downloaded on a whim.

This got all of us at The Tite Group thinking. Is there a better way to make a memorable experience out of digital album art?

You bet there is.

We teamed up with the folks over at Sonic Boom who shared their top selling records* of 2015 and we reimagined the album art as cinemagraphs. Finally, the digital space has a unique and memorable experience almost as good as the real thing. But don’t forget, to get the full experience make sure you visit Sonic Boom bright and early on Record Store Day (Saturday, April 16th). Ahhh. We do love the smell of vinyl in the morning.

*Okay, we loosely based them off sales. Truthfully some of those top earners were just way too hard to turn into cinemagraphs. 

Dr. Dre: Compton Dr. Dre: Compton Straight Outta Compton? We’ve gotta admit, we’re totally in(to this).




LA Priest: Inji LA Priest: Inji This experiential album has stolen our hearts.





Julia Holter: Have You in My Wilderness Julia Holter: Have You in My Wilderness Subtle, mysterious, and beautiful. And we’re not just talking about her music.





Future Brown: Future Brown Future Brown: Future Brown Who are these guys? Truthfully, we’re just really into their album art.





Unknown Mortal Orchestra: Multi Love Unknown Mortal Orchestra: Multi Love Are we rolling? Check. Cue the psych-infused rock.





Kendrick Lamar: To Pimp A Butterfly Kendrick Lamar: To Pimp A Butterfly This album topped nearly all of the charts last year, and we think it’s aw-right.





Jim O'Rourke: Simple Songs Jim O'Rourke: Simple Songs Light up, sit back and enjoy from the comfort of your couch.





David Bowie: Aladdin Sane David Bowie: Aladdin Sane Bowie opens our eyes to one seriously magical musical journey.





Mac De Marco: Another One Mac De Marco: Another One Talk about flow. We’re over here crying a river with Mac.





Kamasi Washington: The Epic Kamasi Washington: The Epic With a three-hour running time, you’ll be spinning well into twilight.


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Upping the ante on the digital music experience.