The Social Minute: October 3-10

October 10, 2017 Ophelie Zalcmanis-Lai

Instagram and Shopify Team Up 

  • Despite news about Shopify's share dipping in value, the e-commerce company has announced a new partnership with Instagram.

  • Brands who have been selected for the program (and are of course using Shopify's platform) will now be able to let their customers shop directly within Instagram just by tapping a tagged product. 

  • Hit or Miss: For some time now, Instagram has been considered by some as the shopping mall of the future. This new integration is bringing it that much closer to that reality. Despite that, what makes this new partnership so great is how seamless the integration is. Even a simple "buy" button can be seen as spammy. Now the experience will be much more subtle and convenient for shoppers who don't have to leave the app. They can quickly make a purchase and then scroll on.

Delta Keeps the Messaging Going

  • Worried about not being able to stay in touch during flights? Well worry no more. Select Delta flights will now allow for passengers to use WhatsApp, Facebook Messenger and iMessage while 30,000 feet in the air. 

  • The service is free and is powered through Delta's in-flight wifi portal. 

  • Hit or Miss: This is a great way for Delta to up its popularity with customers who want to stay connected at all times. By effectively giving customers a loophole to avoid buying an internet package, Delta is making itself much more appealing as a travel choice. As the feature rolls out, it will be interesting to see the usage numbers.

​Twitter Lets You Bookmark

  • Users might not be getting an edit button, but gone are the days of DM'ing themselves tweets or excessively liking to save content. Enter Twitter's bookmark button

  • The function is still being developed so as to make sure it works smoothly. Users can join the conversation with the hashtag #SaveForLater.

  • Hit or Miss: When the news dropped that Twitter was going to be adding a top-requested feature, we were hoping for an edit button. While this is a great response to a very common complaint, we still think the edit button would have had more value for people and brands alike. Which would you rather: and edit button or a bookmark button? Let us know @TheTiteReport.

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