The Social Minute: October 10-17

October 17, 2017 Ophelie Zalcmanis-Lai

"Me Too" Makes an Impact on Social Media

​Dove Model Speaks Out on "Racist" Ad

  • After releasing a new spot for body wash, Dove felt the heat from critics who pointed out "racist" undertones in its scenes. 

  • Despite most people agreeing that the spot appeared tone deaf on the topic of beauty ideals, the subject, Lola Ogunyemi, who appeared to be changing into a caucasian woman spoke out. "I can see how the snapshots that are circulating the web have been misinterpreted, considering the fact that Dove has faced a backlash in the past for the exact same issue. There is a lack of trust here, and I feel the public was justified in their initial outrage. Having said that, I can also see that a lot has been left out....I am not just some silent victim of a mistaken beauty campaign. I am strong, I am beautiful, and I will not be erased."

  • Hit or Miss: In cases like this, we rarely hear from the subjects that are in the ad when things blow up. This is not a Kendall Jenner scenario, nor are we saying that Dove is totally innocent in how the spot was edited to appear across social. Still, it was truly wonderful to hear from Lola herself. The backlash was a classic example of people dictating other people's experiences. This time, we actually got both sides of the story.

​Facebook Is Trying to Save Stories

  • Since introducing Facebook Stories, the functionality hasn't caught on quite like its Instagram counterpart. Now, Facebook is trying to fix that by offering the functionality to Pages on Facebook. 

  • "Page administrators with access to the feature can go to their pages’ Timelines via their mobile devices and click the “Create Story” button to get started." AdWeek reported that product manager Amy Sun said this new update was in response to several community requests.

  • Hit or Miss: While it totally makes sense for Pages to be able to create stories (just another way to communicate for brands!), we're not sure this will entirely fix Facebook Stories' popularity problem. Pages would have to really, really use this function to make up for the lack of usage. At this point, it's too early to tell what will happen. We'll just wait for the data.


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