Vine 2.0 is postponed indefinitely
• Sorry to fans who were eagerly awaiting the launch (or rather, relaunch?) of Vine 2.0 (V2); co-founder, Don Hoffman, has announced that the app is postponed for an ‘indefinite amount of time’.
• Hoffman explains that he did not expect the level of enthusiasm for V2 and while he intended for it to be a personally funded project, the reality is that the app can only operate as a company with sizeable funding from investors.
Hit or Miss: While it may be disappointing to some that Vine isn’t going to be making a comeback anytime soon, it also isn’t surprising. Vine did shut down for a reason; it couldn’t compete with Instagram, its biggest stars were moving over to YouTube, and advertisers weren’t really fans. It would be arguably difficult for the app to succeed the second time around — especially since two of the other co-founders are now working on the wildly popular HQ Trivia and most of its creators are making more money on YouTube. The effort was appreciated and Vine will continued to be missed by some, but maybe it’s just time to move on.
Twitter urges 330 million users to change their passwords
• Uh oh! Last week, Twitter revealed that they had discovered a bug that exposed users’ passwords in plain text. The error occurred after passwords were mistakenly being saved in plain text in an internal log, instead of masking them in hashing process.
• While Twitter explains that there is no evidence that of any breach of security or misuse of the passwords, they still sent out an alert to their entire user base encouraging them to change their passwords immediately.
Hit or Miss: It’s never a good thing when a social platform has security issues; no matter how they handle it, it causes mistrust in their users, even if it’s just temporary. All that said, Twitter handled it the best way they could; by alerting users immediately, explaining that it was crucial to change their password even though their information wasn’t stolen, and working to ensure that it doesn’t happen again. While changing your password can be a pain, mistakes happen and we have to all agree that it’s better to be safe than sorry.
Vogue creates Instagram videos showcasing Met Gala outfits
• Hollywood gathered this week for the Met Gala, a costume party like no other. This year’s theme was ‘Heavenly Bodies: Fashion and the Catholic Imagination’ and some guests brought it and others, well, apparently they didn’t get the memo that there was a theme.
• Vogue (whose staffers help put together the list of attendees) created short Instagram videos showcasing some of the best outfits from the night, including Rihanna, Lana Del Rey, and Nicki Minaj.
Hit or Miss: Simply put, these videos are great. They capture the details of the outfits worn by attendees and are set to catchy music that ties back into the gala’s theme. The Met Gala is a time of year where its guests are supposed to express their creativity and push it to its limit. Vogue showcasing this creativity in a unique way that defines bite-sized content? It is definitely a hit from us.
Did we win over your minutes? Get more great posts like this in The Tite Report monthly newsletter.