The Social Minute: July 18-25

July 25, 2017 Logan Kazman

Getting Saucy with the Naysayers 

  • Heinz definitely knows how to squeeze the bottle. The ketchup brand decided to have some fun by engaging with the city of Chicago for National Hotdog Day. For those who don’t know, the city is notorious for ketchup shaming. That’s why Heinz released their “Chicago Dog Sauce” otherwise known as plain old ketchup.

  • Hit or Miss: This fun idea allows the brand to try something new without actually creating a new product. Instead, Heinz rebranded their signature sauce and targeted it to an audience that falls outside their everyday demographic. While the creative isn’t exactly unique, the idea still works well having targeted a niche group of people and managing to change the common tone of discussion.

Introducing McDelivery

  • The day has finally come where you can order that Big Mac and supersize fries from the comfort of your bed. UberEats and McDonald’s partnered up to announce the launch of McDelivery (starting on July 26th). To celebrate the milestone, the brand has come out with a McDelivery collection of clothes.

  • Hit or Miss: Talk about a proper product launch! UberEats and McDonald’s are most definetely setting the bar giving fry lovers around the world the opportunity to not only order their favourite fast-food but also WEAR their favourite food. What's more, McDonald’s and UberEats are effectively capitalizing on a fun social trend of slides, onesies, and funky merchandise all the while promoting their brands and partnership.

Facebook Groups on Pages

  • Facebook is launching groups so that page admins can create their own groups, allowing both the brand itself and media companies find new ways to boost engagement within niche groups.

  • “The social network today announced that it’s expanding globally what it’s been testing in some markets for months. According to Facebook product manager Linda Xiong, the feature will let brands create their own pages without having to rely on admins to set up groups from their own personal accounts.”

  • Hit or Miss: The Facebook rollout is a great initiative that will hopefully allow for deeper engagement and insight into user behaviour and interest. From peer-to-peer support, discussion boards, and more – this new admin power will hopefully provide greater understanding of the type of content Facebook fans are engaging with and fascinated by. Like many product updates, performance will be captured with time.

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