The Magazine Covers That Trumped All Covers

August 21, 2017 Ophelie Zalcmanis-Lai

Time, The New Yorker and The Economist arguably have some of the best statement-making covers out there.

This past week was no different.

These images captured our minutes for one big reason: they dared to say what many people, including the President of the United State of America, wouldn’t say.

Race is one of those topics that’s hard for people to talk about and hard for people to get right.

There tends to be a lot of misunderstanding, a lot of animosity and a lot of interruptions.

When the President refused to call what was happening in Charlottesville for what it was, these three publications thought about their values (communicating ideas, boldly but responsibly reporting information, etc.) and put them to action.

Language has more power than most people give it credit for. Tone and choice of words can easily make one thing appear to mean something else. Considering what’s happening around the world right now and that audiences can see right through those filters, we can’t afford to be irresponsible with language or imagery.

It’s undeniable that these three platforms have a ton of reach. With that comes a lot of responsibility.

Realizing that, they took the risk of making such a political statement in order to prove the importance of what’s happening in the US right now. The fact that we even just had to type “prove the importance” in that previous sentence is painful.

The magazines could have stayed silent. They could have all picked another story to run with, played it safe and not waded into open waters.

Yet instead, they took what they believed in and ran with it.

That takes guts. It also speaks volumes.

However, the kudos shouldn’t just go to the publications. The artists deserved them too.

Well done to David Plunkert (The New Yorker), Jon Berkeley (The Economist), and Edel Rodriguez (Time).

At the end of the day, people engage with content by lending their minutes. Content is successful when its battery is fully charged with attention.

What will win this week?

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