Stuff We Love: Innovation Imperative

June 8, 2016 Ophelie Zalcmanis-Lai, Content Editor

The silos are coming down. You’ve heard whispers. You’ve seen the changes starting to trickle in.

You have the publishers trying to keep their content alive. Then there are the audiences, skirting around ads and converting to on-demand services. On our social media feeds are the influencers, leading and spreading trends on their own.

In between all that are brands who have the mighty task of playing all the positions available.

So let’s face it: traditional media divisions in Canada are a thing of the past.

How can everyone navigate it? Find fresh and effective ways to engage with readers and viewers who are all being hunted for their minutes.

To help map out your path, Cision has come up with Innovation Imperative: 7 Canadian Communication Stories.

Inside are seven stories from Thought Catalysts who are finding new ways to communicate with their audiences and are sure to provide a satisfying “ah-ha” moment.

 

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