Smart kitchens. A cool concept, right?
We seem to have smart everything nowadays, from phones to thermostats, so it's no surprise that all this smart tech will make its way into kitchens.
Imagine, however, if you were given this compelling of a story in a basic write-up, paragraphs and all. *Swipe* What a waste of an interesting topic and an opportunity to tell it in an interesting way.
See, subject matter and format still have to match. If you're in the competition for minutes, making a remarkable piece of content is one of several strategies you could employ to avoid being a part of the clutter.
Adobe and Adweek did a stellar job of creating a interactive experience for their Hungry for Guidance piece. Delve in and explore your new dream kitchen below.