"1, 2, 3 - SELFIEEEEE!" We've all heard this one before.
There have usually been grumbles, saying that snapping a photo of anything and everything takes away from real engagement and makes an experience less authentic. The saying used to go, "how about you put the phone down and actually experience what's around you?"
Well dads, apparently selfies are now backed by science. Data, numbers and quantitative values. Apparently instead of actually distracting from the environment in front of selfie snappers, taking photos actually encourages them to look at the world around them differently as they scan for things to make into memories.
Consequently, they have more fun. Bottom line.
See the data itself in Social Media Explorer's report on science-backed selfies.