Learning with Logan: November 7 - 14

November 15, 2016 Logan Kazman, Social Media Specialist

Do you know what it means to be a social butterfly?

It's not that person you envied in high school who could talk about anything with anyone.

It's the person who can hang with the hashtags, be in the know on which social media giants owns which app and navigate the all the tiny (or huge) feature updates that you had no idea about.

Oh and this all happens well before her first coffee, we might add. 

Logan Kazman, The Tite Group's own social media specialist, is just that person around here. Every Tuesday, she'll be sharing "Learning with Logan" where you'll get the inside scoop on the top social media news of the week. 

All in point form too. Phew!

Instagram Updates 

InstagramStoriesBoomerangMOV from SocialTimes on Vimeo.

  • Now brands can create photo and video ads on Instagram in the vertical format.  

  • "Portrait has long been available on the platform for posts and is a common format for consuming mobile content. Knowing this, we wanted to give advertisers everywhere greater creative flexibility by bringing the vertical format to Instagram ads." 

  • Instagram has also made some updates to their Stories, allowing users to incorporate links, mentions, and make boomerangs! 

  • Hit or Miss: It's great that Instagram is expanding their overall functionality. It will be exciting to see what type of content is created optimizing this vertical ratio as well as how brands utilize the new Story options. 

Pinterest Checklist

  • Looking for a way to keep track of all the DIY projects you've tried? Well, now that's possible! 

  • The social network announced in a blog post that it is adding checkmarks to Pins so that users can mark the ideas after they have been tried. 

  • Hit or Miss: It's great to see the platform connecting users even closer to the content they're actually interested in. Allowing consumers to "check" off what they've tried is a great addition to the site, and I believe, will provide for a much stronger user experience altogether. 

GoPro Launches TV Spot

  • GoPro is known for its user-generated advertising style, taking content from consumers and packaging it up. Now the company has launched their first scripted TV commercial. This spot is part of a much larger campaign that will run on a global scale in key markets like: US, Spain, Germany, France, Korea, Australia, and other markets. 

  • According to GoPro's SVP of marketing, Bryan Johnston, this is a "natural evolution for the brand, as it grows not just in terms of its product offerings, but also in accessibility." 

  • Hit or Miss: It's hard to say whether this is a hit or miss until the campaign rolls out in full. While this new approach does make sense for this brand it's important that they don't loose their roots and forget the power of user-generated video.        

Move on Over GoPro...The Snapchat Spectacles countdown is back on! 

  • Earlier this year the company announced their video-recording sunglasses, Spectacles. Quite literally, "Spectacles are sunglasses that Snap! Tap once to make a memory — from your perspective. Then, relive it later in Snapchat."

  • Just yesterday a limited number of Spectacles went on sale, administered through a yellow pop-up vending machine. 

  • Hit or Miss: There is clearly a strong demand for these glasses, but in the coming weeks, let's see whether or not it was just hype. It will also be interesting to see the actual quality of this product as the brand is relatively new to the hardware scene. Hopefully, this unique product can remain afloat unlike Google Glass (an expensive flop).

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