Do you know what it means to be a social butterfly?
It's not that person you envied in high school who could talk about anything with anyone.
It's the person who can hang with the hashtags, be in the know on which social media giants owns which app and navigate the all the tiny (or huge) feature updates that you had no idea about.
Oh and this all happens well before her first coffee, we might add.
Logan Kazman, The Tite Group's own social media specialist, is just that person around here. Every Tuesday, she'll be sharing "Learning with Logan" where you'll get the inside scoop on the top social media news of the week.
All in point form too. Phew!
Facebook The Copy Cat
Here Facebook goes again! Replicating another idea from Snapchat. This time it's Facebook Collections, the social network's spin on Snapchat Discover. Facebook's News Feed will now come with news, listicles, videos, and other content curated by media partners.
Hit or Miss: This is a definitely a miss. Doing the familiar and the same kind of stuff that everyone else is doing doesn't win the Battle for Time. Audiences already don't have enough minutes in their day, let alone minutes to give to unoriginal ideas. For an organization that's supposed to be so innovative, can Facebook really not come up with any of their own ideas? Not to mention, this copycat feature comes at a really bad time with the constant spread of fake news. It’s also not the first time the company has taken ideas from Snapchat. Let’s rewind to Facebook’s implementation of Stories and disappearing messages. What do you think about Facebook’s soon-to-be publisher function?
Live Video Lives On
Research firm, MarketsandMarkets, has just forecasted that live video will be a $70 billion industry by 2021. This is not only amazing news for the platforms that have this functionality (Facebook and it’s owned-platform Instagram) but for brands too.
It was just a few months ago that Facebook began testing ads that let brands and media companies feature live video via newsfeeds. Now, live broadcasts on the social network have apparently quadrupled, with users commenting 10 times more than they typically do on regular video.
Hit or Miss: Unlike the previous Facebook move, this is incredible for brands and social platforms. The beauty of live video is quite simple; viewers are offered a glimpse of life that they aren't normally able to see. Viewers are taken into spaces and places that are most often off limits, and most importantly, are able to engage and experience moments right as they happen. From the silliest of ideas like BuzzFeed’s watermelon explosion to CNN’s footage of the man climbing Trump Tower, it’s clear that live video works. In the Battle for Time, going live is clearly where people are, and where brands should want to be.
The Push for Influencer Marketing
Influencer marketing has been a popular topic of conversation throughout all of 2016. A study from content marketing agency, Linqia, examines the future of influencer marketing for the upcoming year. According to their research, “2016 is the year influencer marketing went mainstream.”
Of the 170 marketers surveyed by Linqia, 86% said they already work with influencers, and nearly 94% reported that influencer marketing was an effective part of their overall marketing strategy.
Hit or Miss: As the research shows, influencer marketing can reap huge rewards for many brands and businesses. In this case, it’s not a matter of hit or miss; it’s more so a matter of whether or not this type strategy is feasible, and how advertisers actually plan to use the influencers. On the one hand, there have been many instances where influencers have not delivered results due to “fake” followers. While on the other, many influencers actually outweigh celebrity support. Remember Casey Neistat from last week's post? His video with Emirates garnered over 26 million views, while Jennifer Aniston’s commercial had just over 4 million views. So it's not always about who you have supporting your brand; it's more about HOW you do it.