Learning with Logan: May 9-16

May 16, 2017 Logan Kazman

Do you know what it means to be a social butterfly?

It's not that person you envied in high school who could talk about anything with anyone.

It's the person who can hang with the hashtags, be in the know on which social media giants owns which app and navigate the all the tiny (or huge) feature updates that you had no idea about.

Oh and this all happens well before her first coffee, we might add. 

Logan Kazman, The Tite Group's own social media specialist, is just that person around here. Every Tuesday, she'll be sharing "Learning with Logan" where you'll get the inside scoop on the top social media news of the week. 

All in point form too. Phew!


Dove's Packaging Gets Real

  • Created by Ogilvy London, Dove launched a limited edition set of body wash bottles that "come in various shapes and sizes, communicating the brand's longtime celebration of body-diverse beauty." 
  • For over 60 years, Dove has worked at promoting body positive messaging. As Andre Launrentino, global executive creative director for Unilever at Ogilvy U.K., said, "The Real Beauty Bottles is one of those rare ideas which condenses decades of a brand's legacy in two seconds."
  • Hit or Miss: Once again, Dove strives to and succeeds in raising the bar for content creation that places purpose before product. Instead of just releasing another spot that includes body-positive messaging, Dove actually changed the physical appearance of its products to match its messaging. Who would have thought being so literal would have such a huge impact? Not only does this bring something nuanced like underlying messaging to the forefront, but it also seamlessly integrates brand values with brand products. 

​Apple Makes the Cut

  • In this fun spot, Apple is showing off the iPhone 7 Portrait Mode feature again but this time at a barbershop in New Orleans. 
  • "[Portrait Mode] takes advantage of the two cameras to calculate different depth levels. It then automatically makes the background blurry so that it feels like you're using an expensive DSLR camera." 
  • Hit or Miss: Once again, Apple is proving that its iPhone cameras can work wonders. This is such a fun ad - it's got great music, a great scene and great story. Other than showing off the feature flawlessly, what elevates this ad is that it has a charity aspect. Those aren't just any actors. In fact, 24 people got their hair cut and the hair was donated to Locks of Love which makes wigs for children. What a great way of packing a lot of meaning into just over 60 seconds. 

Skittles Crosses Boundaries for Mother's Day

  • Skittles decided to take the message of connecting with our mom's to a horrifyingly literal level in this quirky spot. 
  • Not only are mother and son sharing their love for each other in this spot, but they are literally sharing their skittles via umbilical cord. "Oh mother, I love eating Skittles every time you eat Skittles." 
  • Hit or Miss: Did we mention we were HORRIFIED after watching this ad? Not only is that umbilical cord just nasty looking, but the entire ad left our skin scrawling. We're all for quirky and fun (after all, it's the weirdos who stand out and with The Battle for Time), but this is just awkward. While one could make the point that the strategical aim behind this spot was to keep people talking about Skittles, we're not sure that the candy brand will be getting any positive words after this scene. Boundaries were definitely crossed.
  • UPDATE: Skittles has since removed the ad. “We made this video for every mom who likes gross jokes, and we’re taking it down for every mom who doesn’t,” according to Matt Montei, senior director of confections at Wrigley U.S.

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