Learning with Logan: May 23-30

May 30, 2017 Logan Kazman

Do you know what it means to be a social butterfly?

It's not that person you envied in high school who could talk about anything with anyone.

It's the person who can hang with the hashtags, be in the know on which social media giants owns which app and navigate the all the tiny (or huge) feature updates that you had no idea about.

Oh and this all happens well before her first coffee, we might add. 

Logan Kazman, The Tite Group's own social media specialist, is just that person around here. Every Tuesday, she'll be sharing "Learning with Logan" where you'll get the inside scoop on the top social media news of the week. 

All in point form too. Phew!

Facebook Extends a Helping Hand 

  • Facebook has updated its Fundraisers product to now include personal fundraisers within the community and sports categories.

  • “We began testing personal fundraisers, a new product that allows people to raise money for a friend, themselves or a sick pet directly on Facebook, in March. Since then, we’ve been inspired by the response to create them and the support felt by those they benefit.”

  •  For now, only people in the US can use the feature.

  • HIT OR MISS: This is a great way for Facebook to expand the concept of its brand: connecting people in meaningful ways. The update maintains the previous function of Facebook Fundraisers while just adding on an extra benefit, and one that hits home. Another great thing is the 6.9% + $0.30 fee that is attached to payment processing goes to protecting the fundraiser from fraud. 

Riri and Lupita's Meme is Becoming a Movie

  • After being photographed together at the 2014 Miu Miu show, the internet took this picture of Rihanna and Lupita Nyong’o and ran with it.  

  • Now the forces of Hollywood are listening! The virality of the tweet ended up bringing the stars together and making what was once just a meme a reality. Netflix will reportedly reign over the project, with Ava DuVernay and Issa Rae acting as director and screenplay writer respectively.

  • HIT OR MISS: This is the power of the internet, people! And what a fun, user-generated idea. The fact that a single tweet from a 2014 photo can generate this much interest that a huge brand like Netflix is willing to invest to make it reality says a lot. For brands, this is a nudge to recognize opportunities no matter how small or from where they come. 

UK Snack Brand Walkers Has a Major #Fail Moment

  • Walkers started a social campaign to give away free soccer tickets to the UEFA Champions League final by asking fans to tweet a selfie using the #WalkersWave hashtag. 

  • It went terribly wrong after trolls started sharing pictures of serial killers and convicted felons. 

  • HIT OR MISS:  Definitely a miss! How awkward is it to have an innocent social contest suddenly feature the faces of people like Harold Shipman and then Joseph Stalin? Clearly this is a lesson for all brands to make sure that before launching a campaign, every "what if" question is answered and vetting is in place. That said, we do feel a little bad for Walkers - come on people, do something better with your time. 

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