Learning with Logan: March 13 - 20

March 21, 2017 Logan Kazman, Social Media Specialist

Do you know what it means to be a social butterfly?

It's not that person you envied in high school who could talk about anything with anyone.

It's the person who can hang with the hashtags, be in the know on which social media giants owns which app and navigate the all the tiny (or huge) feature updates that you had no idea about.

Oh and this all happens well before her first coffee, we might add. 

Logan Kazman, The Tite Group's own social media specialist, is just that person around here. Every Tuesday, she'll be sharing "Learning with Logan" where you'll get the inside scoop on the top social media news of the week. 

All in point form too. Phew!

Nostalgia Marketing 

  • Thanks to Domino’s Pizza, the famous running-home scene from Ferris Bueller’s Day Off made its way back into our hearts (and now, bellies). Actor Joe-Keery, from the Netflix drama, Stranger Things, was the star of this new spot promoting the Domino’s Tracker. 

  • In the famous movie, Ferris tries to make it home before his parents arrive, whereas, in this new spot, Keery is trying to beat the pizza delivery.

  • Hit or Miss: This spot is definitely a hit and an effective use of nostalgia marketing. Who doesn’t love reminiscing and being reminded of a cult-like classic film? Domino's took what’s old and made it new again, in a way that was relatable and relevant.

  • Nostalgia marketing on any front can be a great approach. We as consumers enjoy being reminded of earlier times and it allows us to make deeper connections with the brands in question. And when brands do it right (read: authentically), it can be an effective way of getting a message out. Take Pokémon Go, Calvin Klein, Microsoft, and the record-setting update of Disney’s Beauty and the Beast.

  • These brands work to instil a level of familiarity and comfort by delighting consumers with throwbacks and excitement to earlier memories. 

Little Lungs 

  • The FDA’s newest ads feature a pair of “cute” little lungs that are unable to grow to their full size because of early teenage smoking.

  • These poor little lungs attempt to partake in everyday activities that are easily enjoyed by their fellow peers.

  • Hit or Miss: These spots are a great example of how to make animation engaging! These ads are definitely easier to watch but still project an equally powerful message as visuals of real lungs would. The spots use a softer message in lieu of terrifying visuals to encourage people to quit smoking. Not to mention, these ads work to really hit the intended target and “match up well with teens’ everyday concerns.” No need for scare tactics.

You can Now Save Instagram Live Videos 

  • The Facebook-owned photo-and-video platform announced that users are now able to save their live videos to their phones for future viewing. 

  • With the new app update, users will see a “Save” button that lets them keep their broadcasts after they end. What won’t be saved are engagements such as likes, comments, and the number of viewers. 

  • Hit or Miss: The intent is there, but does this action actually better Instagram? This video feature is basically the same as Facebook. What I liked about Instagram’s unique feature was that it provided incentive and encouraged people to actually tune in as they won’t have access once its ended. Now that users can save their content, they are likely going to just upload it to their other social platforms – creating yet another means of distribution that doesn’t have a specific and unique function.

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