Learning with Logan: June 6 - 13

June 13, 2017 Logan Kazman

Do you know what it means to be a social butterfly?

It's not that person you envied in high school who could talk about anything with anyone.

It's the person who can hang with the hashtags, be in the know on which social media giants owns which app and navigate the all the tiny (or huge) feature updates that you had no idea about.

Oh and this all happens well before her first coffee, we might add. 

Logan Kazman, The Tite Group's own social media specialist, is just that person around here. Every Tuesday, she'll be sharing "Learning with Logan" where you'll get the inside scoop on the top social media news of the week. 

All in point form too. Phew!

Bacardi’s Boomerang 

  • Bacardi breaks free in new ad utilizing Instagram’s boomerang feature. This feature is used across the platform and creates looping, GIF-like creative that is extremely mesmerizing to watch.

  • Hit or Miss: Bacardi embodied the boomerang element to a T. Not only literally but quite figuratively as well (the ad connotes a metaphor for everyday life).

  • The “Break Free” spot takes viewers on a journey to a small Caribbean town where people live their everyday life on loop. What do these people want? A fun alcoholic drink to break them out of their funk, of course.

  • This playful spot is a clever and enjoyable integration between brand and social platform. 

 Volvo's Drive Through Time

  • This powerfully executed spot takes viewers on a journey with Volvo, going through some of life’s most relatable moments, which also, include moments of crisis. The spot has two parallel stories going that intertwine to drive home the overall product demonstration, the XC60’s emergency braking system. The spot also highlights the other many safety features of the Volvo model.

  • Hit or Miss: Advertisements that embody everyday reality are far more realistic, and in my opinion, successful. This action-packed spot was skillfully produced and exceptionally directed. Share your thoughts with us on Twitter by tweeting to @thetitereport.

Snapchat Snaps Back 

  • Earlier today Snapchat announced their new publishing tools, giving advertisers greater freedom to create and customize their sponsored Snapchats. But that’s not all, according to TechCrunch SnapChat has also rolled out its self-serve Ad Manager as well as a Snapchat Certified Partners program to connect advertisers to trained third-party ad tech tool providers.

  • Hit or Miss: While these updates appear beneficial, I find that this renovation may come a little too late in the game. On the one hand, I do applaud Snapchat for working to make the overall ad creation process seamless, but now, will it even matter?

  • Prior to this update, advertisers had to use special software to generate campaigns utilizing Snapchat’s vertical video format. Creating content on the platform was a headache for many, so what’s to say advertisers will now be willing to try?

  • As the case for many updates, time will tell how brands and advertisers implement (or abstain) from these new features. 

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