It's a skill that's often overlooked, pushed to the side and taken for granted.
It's called writing.
Do you know how to do it? Well, do ya?
The thing is, a lot of people think they are capable of communicating a succinct idea with the right kind of cadence. In reality, sentences are formed with a bunch of synonyms, comma splices and conflicting ideas.
Businesses can look forward to a decline in productivity, thanks to shoddy writing skills.
Why? It diminishes trust and encourages sloppy thinking. Put these two together and you have an employee base that isn't driven to succeed and a line of management who doesn't care enough to succeed.
This kind of evil actually has several of its roots in email writing (we're not kidding).
Just cut the crap already (how's that for clarity?) Do it with the help of Harvard Business Review.