How Domino's Became an Innovation Company

June 7, 2016 Kristin Laird of Marketing Mag

Where can you get a hot, fresh slice of innovation served up just the way you like? 

Domino's. 

At first you may not see it. But believe it or not, the pizza chain fits into our Thought Catalyst category for the way they re-embraced change, made fun of their own struggles and brought customers into the production process. 

These three things made a has-been pizza joint into a truly impressive brand with an e-commerce platform that accounts for $4 billion globally. 

Check out Marketing Mag's breakdown on Domino's putting innovation first

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