How Disney Found Its Way Back to Creative Success

June 21, 2016 Vijay Govindarajan of Harvard Business Review

How does one get over the age-old creative block? *Sigh* 

It gets everyone, even marketers. You're tirelessly pumping out content but sometimes it just doesn't come as easily. 

Would it make you feel better if we told you Disney had the same problem? The same company that gave us classics like Toy Story and The Lion King had a little bit of a burnout once Pixar came into the picture. 

So what did Disney do? They made strategic acquisitions that allowed them to expand their classic characters. 

Read Harvard Business Review's case study on how Disney found its way back to creative success. We can all learn something from it. 

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