Hasbro Takes a Classic Brand into the 21st Century

July 13, 2016 Joe Berkowitz of Fast Company

The classic murder-mystery game that everyone loves mostly for its mini shiny chrome weapons has *finally* updated its offering of female characters. 

Goodbye Mrs. White, you stereotypical housemaid. Hello Dr. Orchid, a Ph.D. holding plant toxicologist. 

Groundbreaking: Clue's female suspects finally have someone other than a maid, femme fatale and passé socialite. And everyone, she's educated. She excels in science. She has a job. 

We're not quite sure why it took so long for Hasbro to update this brand, but we love it. It serves as a gentle reminder: know your audience (and the year). We're not saying that Clue has been irreparably damaged over the years because of their range in characters, but the key to longevity is connecting with audiences. Giving them something they can relate to and see themselves in. 

All in all, we can accept this textbook example of 'better late than never.' 

Fast Company said it best: "after 70 years, it's about time Hasbro got a clue." 

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