Facebook Will Track Whether Ads Lead to Store Visits and Offline Purchases

June 17, 2016 Marty Swant of Adweek

So you've dumped all your creative juices into a designing an ad. Now what? It's got great copy, beautifully shot images but does it have the power to round up in-store visits and offline purchases?

Now, thanks to Facebook's new tool marketers will be able to see how well creative work is performing at generating offline action.

The data will be collected through location services and show how many customers nearby a store were reached by an ad, as well as which ads lead to actual sales. No more mystery, no more clouded veil. 

Check out Adweek's breakdown of the new Facebook update

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