Just don't suck. We say it a lot, because it's true.
Brands can toe the line of these changing times and stick to their traditional means of advertising or they can do something awesome that still aligns with their values but is also exciting and useful to their customer.
It has one message: "don't make a commercial." We agree. There's always a better way. Read The Content Strategist's sit down with The Onion's CCO on not sucking when it comes to content marketing.