Awesome Content Needs These 2 Things

August 18, 2016 Tom Webster of BrandSavant

How does one create great content?

It's a never-ending battle, a perpetual question that perplexes us all (yes, even those of us at content marketing agencies). 

Perhaps it's an issue that's way too overthought, however. After all the countless brainstorming sessions, regroups, google searches for inspiration, do we really feel that much closer to the answer? Probably not. 

We love this take on the issue by Tom Webster of BrandSavant. He says great content has 2 components: 

1. Extrinsic qualities, such as the things it provides for audiences. 

2. Intrinsic qualities, like the things it does for the creators themselves. 

Read on and simplify your search. 

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