The Tite Report

  • Neo Essentialism

    Neo Essentialism

    People have endless content, options, experiences and more surrounding them at all time. They don’t want to miss out, but they also value their time. So, how do great brands help audiences choose?

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  • The American Burger Wars

    The American Burger Wars

    In this week's edition of The Battle for Time, we take a look at IHOP's move to start "burgerin' burgers" and what the name change means for its brand equity.

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  • The Social Minute: May 31 - June 5

    The Social Minute: May 31 - June 5

    The social media news that you can read in under a minute - and want to! In this week's Social Minute it's all about hour long Instagram videos, Star Wars fans being awful, and Apple's MeMojis.

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  • Via Rail Wants You To Hit Skip

    Via Rail Wants You To Hit Skip

    In this week's edition of The Battle for Time, we take a look at Via Rail's latest campaign for "Why Don't You Take The Train?" which encourages viewers to hit skip on the ads.

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  • The Social Minute: May 24 to May 30

    The Social Minute: May 24 to May 30

    The social media news that you can read in under a minute - and want to! In this week's Social Minute it's all about the tweet that cancelled a TV show, YouTube's algorithm change, and Cannes Lions.

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  • Yup, There's a GDPR Meme For That

    Yup, There's a GDPR Meme For That

    This week's edition of the Battle for Time takes into account the funniest GDPR memes and tweets, in an attempt to make you laugh while your inbox is flooded with privacy policy update notices.

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  • The Social Minute: May 15 - May 23

    The Social Minute: May 15 - May 23

    The social media news that you can read in under a minute - and want to! In this week's Social Minute it's all about public figures on Twitter, Airbnb stories, and Talk to the Reasons.

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  • Why Things Like Yanny Vs. Laurel Take Up Our Time

    Why Things Like Yanny Vs. Laurel Take Up Our Time

    In this week's edition of The Battle for Time, we break down the Yanny Vs. Laurel debate and explain why bandwagonning on viral content may not be great for every brand out there.

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  • The Social Minute: May 9-May 14

    The Social Minute: May 9-May 14

    The social media news that you can read in under a minute - and want to! In this week's Social Minute it's all about Glossier's community engagement, the end of Klout, and Tinder Places.

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  • A Lesson in Hype, According to Glossier

    A Lesson in Hype, According to Glossier

    In this week's edition of The Battle for Time, we cover Glossier's product launch for Lash Slick and how the brand knows a thing or two about how to generate hype with very little marketing.

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  • The Social Minute: May 2 - May 8

    The Social Minute: May 2 - May 8

    The social media news that you can read in under a minute - and want to! In this week's Social Minute it's all about Vine 2 being postponed, Twitter's password error, and Vogue's Met Gala videos.

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  • Childish Gambino Can Have All Our Minutes

    Childish Gambino Can Have All Our Minutes

    In this week's edition of The Battle for Time, we take a look at Donald Glover's (aka Childish Gambino) latest release "This Is America."

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  • The Social Minute: April 25 - May 1

    The Social Minute: April 25 - May 1

    The social media news that you can read in under a minute - and want to! In this week's Social Minute it's all about Instagram muting, John and Chrissy for Google, and Facebook's new dating feature.

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  • The Epicness of Toronto Sports Fans

    The Epicness of Toronto Sports Fans

    In this week's edition of The Battle for Time, we talk brand affinity through the lens of Toronto sports fans after an epic day of tailgating on April 25, 2018.

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  • The Age of Unenlightenment

    The Age of Unenlightenment

    In this edition of Brain Chatter, Partner and VP Strategy of Church+State Daniel Langer-Hack gets real about the current status of truth within creative ideas, in a world fixated on "fake news."

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  • The Social Minute: April 17 - 24

    The Social Minute: April 17 - 24

    The social media news that you can read in under a minute - and want to! In this week's Social Minute it's all about Snapchat's redesign, Instagram Stories, and PopSugar's influencer mishap.

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  • Starbucks and Racial Bias

    Starbucks and Racial Bias

    In this week's edition of The Battle for Time, we talk Starbucks and its announcement of racial bias training for all US-owned stores.

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  • #HumboldtStrong

    #HumboldtStrong

    In this week's edition of The Battle for Time, we honour the victims and families of the Humboldt Broncos junior hockey team.

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  • The Great Generational Tech Divide

    The Great Generational Tech Divide

    In this edition of Brain Chatter, we go through Mark Zuckerberg's hearings in front of Senate and the House explaining how this data problem might be better understood.

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  • The Social Minute: April 3 - April 9

    The Social Minute: April 3 - April 9

    The social media news that you can read in under a minute - and want to! In this week's Social Minute it's all about Facebook's unsend feature, YouTube's new kids app, and Instagram Nametags.

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