Learning with Logan: June 20 - 27

June 27, 2017 Logan Kazman

Do you know what it means to be a social butterfly?

It's not that person you envied in high school who could talk about anything with anyone.

It's the person who can hang with the hashtags, be in the know on which social media giants owns which app and navigate the all the tiny (or huge) feature updates that you had no idea about.

Oh and this all happens well before her first coffee, we might add. 

Logan Kazman, The Tite Group's own social media specialist, is just that person around here. Every Tuesday, she'll be sharing "Learning with Logan" where you'll get the inside scoop on the top social media news of the week. 

All in point form too. Phew!


Instagram’s Live Video Replay

                                             

  • Instagram has updated its live video model to now include a replay option via Stories.

  • “When a business finishes broadcasting a live video, they'll be able to add their replay to Instagram Stories for 24 hours by tapping ‘Share’ at the bottom of the screen. If they wish to not share this though, then they can simply tap the toggle and choose ‘Discard’ —resulting in the live video to disappear from the app (as it normally would).”

  • This update also gives businesses access to see how many people watched the video both live and in Stories.  

  • Navigation features have also been enabled to allow users to jump parts in a video

  • Hit or Miss: While small in size, this update is big in benefit. Now, that once “exclusive” live video is available for people to check out for a second time. This update is extremely relevant, especially considering all the new features that Instagram has launched over the past couple of months. From Story #hashtags and video filters, this one simple update works to keep users on the app for longer. In the battle for time, this update definitely keeps stops the clock.  

Google’s App, UpTime

  • The once invite-only iOS application is no longer an exclusive party. Now, anyone can gain access to the app and watch YouTube videos in real-time with other users.

  • In short, UpTime takes existing YouTube videos and makes them more engaging by letting you watch them with your friends. As a user you have access to time stamps, getting to view where your friends are in a video.

  • Additionally, the app also includes reactions (just like on Facebook) giving users the ability to share their thoughts with an emoji type sticker.     

  • UpTime users can:

    • Search for YouTube videos to share with the community.

    • Watch videos that have already been shared with the community.

    • See which videos other users are watching in real-time, as well as which videos they have previously viewed.

    • Follow other users within the app.

    • Share comments, like videos and share emoji reactions.

  • Hit or Miss: I don’t quite understand why in a world of clutter Google needed to add to the noise with this app. It makes sense that it would want to get involved and compete against Instagram and Facebook’s many video features, but sometimes it’s best to stick with simplicity. While clearly this works for other apps the same can’t be said for them all. What do you think? Share your thoughts with us on Twitter here: @thetitereport.

Uber’s Ride Update

 

                                        

  • Uber is now letting users (currently rolling out in the U.S only) request a ride for someone else.

  • While many people still managed to score a ride through a different pickup point, the app now makes the overall process much easier.

  • Now when a user requests a ride there is a prompt that asks if the ride if for you or for “Someone Else.” If the latter is chosen, your address book is opened so that the contact can be selected and the request be processed. From here, the driver and the rider are connected via a text message that offers the rider information regarding their drivers name, phone number, and a map to track the progress.

  • Hit or Miss: A smart move on Uber’s part, to say the least. With all the commotion going around Uber head office, it’s vital that the app stays relevant, refreshed and of course, top-of-mind. This update is not only a great concept but a simple one that will work to make the overall ride from start to finish much more seamless. This is all contributes to a great user experience. But just like any product update, time will tell how the feature is being used and its outcome. What are your thoughts on Uber’s latest? 


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