Learning with Logan: April 18 - 25

April 26, 2017 Logan Kazman

Do you know what it means to be a social butterfly?

It's not that person you envied in high school who could talk about anything with anyone.

It's the person who can hang with the hashtags, be in the know on which social media giants owns which app and navigate the all the tiny (or huge) feature updates that you had no idea about.

Oh and this all happens well before her first coffee, we might add. 

Logan Kazman, The Tite Group's own social media specialist, is just that person around here. Every Tuesday, she'll be sharing "Learning with Logan" where you'll get the inside scoop on the top social media news of the week. 

All in point form too. Phew!


Apple to Launch New Educational Sessions at Stores  

  • Love it or hate it, Apple is known for its incredible customer service. Now, the genius bar is about to get even smarter with the recent announcement of the company launching educational sessions at stores. These classes are set to start next month to 495 stores worldwide and will go above teaching users the basics of Apple products. Rather, these classes will focus on advanced techniques, performance labs, and more.

  • Hit or Miss: This is an amazing move on Apple’s part. What's so great about this new initiative is that Apple is taking its current offerings a step further, giving people more access to learn about Apple products. It's these kinds of actions that help brands rise above competitors by effectively fostering a sense of community. Especially in the Battle for Time, it's crucial for brands to make their audiences feel a strong sense of belonging. After all, loyal audiences are known to fight the battles for the brands they love simply because they are that devoted.

Dove’s Image Hack Campaign

  • To break the unrealistic image of women in the media, Dove worked with Mindshare Denmark to create a campaign they dubbed “Image_Hack.”

  • Both Dove and Mindshare worked with photographers to take new pictures of strong, independent, women not shown in stereotypical roles

  • These images were then uploaded onto Shutterstock and tagged to change the overall page algorithm. By doing this, searches on the site would pull up realistic images of women in today’s society versus what is portrayed in the media.

  • Hit or Miss:  Dove deserves a round of applause. It’s great to see a world-renowned beauty brand take part in changing gender stereotypes - this is what it means to back up values with tangible actions. This campaign holds true to everything the brand is about and continues the discussion that Dove has always been an active participant in - the perception of beauty and image. This type of initiative isn’t out of the ordinary, but rather, it’s an extension of similar creative (i.e. Dove Real Beauty Sketches). That said, there's no need to fix what's not broken. Well done, Dove!

StubHub’s Latest Spots

  • The latest “Machines” spot from StubHub features an apocalyptic end to humanity where technology seems to have turned against civilization.

  • The ad is built around the idea that the next time you debate about going to a concert, just keep in mind that machines and technology will be taking over. So live your life to the fullest and go see that concert.

  • Hit or Miss:  There's no getting around it: this ad is clever, action-packed and well-shot. The quality production is spot on and it's a creative way to convey a simple point: go see live experiences. However, the amount action in this ad feels borderline jarring. It's a lot to visually take in and understand. For that reason, this ad gives us two polarizing feelings. At the very least, it WILL get people talking. What do you think? Share your thoughts with us on Twitter @TheTiteReport.


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