Learning with Logan: April 11 - April 18

April 19, 2017 Logan Kazman

Do you know what it means to be a social butterfly?

It's not that person you envied in high school who could talk about anything with anyone.

It's the person who can hang with the hashtags, be in the know on which social media giants owns which app and navigate the all the tiny (or huge) feature updates that you had no idea about.

Oh and this all happens well before her first coffee, we might add. 

Logan Kazman, The Tite Group's own social media specialist, is just that person around here. Every Tuesday, she'll be sharing "Learning with Logan" where you'll get the inside scoop on the top social media news of the week. 

All in point form too. Phew!


Facebook’s Camera Effects and Spaces 

  • Another chapter in the ongoing Facebook vs. Snapchat saga has begun. Facebook has announced their recent strategy was to lay the groundwork for the social network’s latest feature, Camera Effects. After the Facebook F8 conference, the first effects will become available inside Facebook’s Camera feature on smartphones, but the Camera Effects platform is designed to eventually be compatible with future augmented reality hardware such as eyeglasses.

  • Another one of Facebook’s big updates include a feature called Spaces, an app that makes it possible to spend time with friends in virtual reality. Through the app, which launches in beta on Tuesday, users can create a digital avatar, then chat and interact with friends in VR. Facebook will actually generate an avatar based on your photos, which you can select. During these hangouts, participants can draw with virtual markers, watch 360-degree videos, and call other friends through the Messenger app.

  • Hit or Miss: This chapter is an intriguing one. Facebook is platform built around social connections created via status updates, videos, and photos, so to some degree it makes sense that Zuckerberg and his team work to make said content types even MORE engaging. It's a smart move on Facebook’s part and allows the brand to really make their mark in the technological realm of augmented reality and VR - a topic that is very relevant and popular currently. As with any new piece of tech however, it takes time to see if it will work as it's meant to especially as Facebook ramps up against Snapchat.

Snapchat’s World Lenses 

Mindy Kaling’s Debut in McDonald’s Latest Spots

 

  • McDonalds just launched their new campaign featuring celebrity, Mindy Kaling. The campaign supports a promotion in which McDonald’s is selling any size drink for $1.

  • These new spots are unique in the sense that they don’t call out the brand, but rather, mention brands like Coca-Cola and Google. The two ads are also unique as they don’t even appear as a post on the McDonald’s Facebook, YouTube, or Twitter pages. Rather, the videos are hosted on a newly created YouTube channel (that also does not call out the brand).

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  • Omnicom agency is behind the campaign, working to attract consumers by word-of-mouth and through their own personal research.

  • The key identifiers that help establish the McDonald’s brand are most notably Kaling’s yellow dress and red background.

  • Hit or Miss: A unique approach is what sets brands apart from their competitors, and that’s exactly what McDonald has tried to do in their latest campaign. As The Tite Group always says, nobody wants to be pitch-slapped. Let consumers experience and explore products without an upfront sell. Rather, the fast-food giant decided to play on truth’s and unwritten facts such as coke is better from a fountain. This makes consumers think for themselves by inviting them to ponder not only why the brand chose this route for a campaign but also what they find unique to McDonald's. 


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