Learning with Logan: March 27 - April 3

April 6, 2017 Logan Kazman

Do you know what it means to be a social butterfly?

It's not that person you envied in high school who could talk about anything with anyone.

It's the person who can hang with the hashtags, be in the know on which social media giants owns which app and navigate the all the tiny (or huge) feature updates that you had no idea about.

Oh and this all happens well before her first coffee, we might add. 

Logan Kazman, The Tite Group's own social media specialist, is just that person around here. Every Tuesday, she'll be sharing "Learning with Logan" where you'll get the inside scoop on the top social media news of the week. 

All in point form too. Phew!


Snapchat’s Search Function & Paint Brush Size Update  

  • Snapchat wants to be the go-to hub for watching real-time content. Sorry Facebook and Instagram!  This past week, the app updated  Stories feature in select U.S. cities to allow for users to manually sift through the publicly shared Stories shared on the platform. “A search bar at the top of the app lets users type in keywords, such as ‘basketball’ or the name of a local bar, to see what people are sharing.”

  • Another one of their most recent updates is the ability to change the brush size. Who’s excited for full artistic control? Just this week, Snapchat made it possible for users to change the size of the paintbrush tool, a long overdue function that competitors Facebook and Instagram have already adopted.

  • Hit or Miss: This new feature is the latest update in the social media war. Snapchat is working hard to continue to solidify itself as the go-to place for real-time content while also working to make the entire app run seamlessly. Prior to this update, the app was prone to information overload with so many different pictures, stories, and videos to watch from both personal and third-party sources. This new search function gives users the upper hand, allowing them to pick and choose what content they want to watch. In short, this new update allows users to search for content that they want to see – be it a concert, or videos of precious puppies. This new update is a great feature that will hopefully keep more users on the app. 

Pepsi Fizzles in Latest Spot featuring Kendall Jenner

YouTube’s New Safety Measures 


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