Learning with Logan: March 20 - 27

March 31, 2017 Logan Kazman

Do you know what it means to be a social butterfly?

It's not that person you envied in high school who could talk about anything with anyone.

It's the person who can hang with the hashtags, be in the know on which social media giants owns which app and navigate the all the tiny (or huge) feature updates that you had no idea about.

Oh and this all happens well before her first coffee, we might add. 

Logan Kazman, The Tite Group's own social media specialist, is just that person around here. Every Tuesday, she'll be sharing "Learning with Logan" where you'll get the inside scoop on the top social media news of the week. 

All in point form too. Phew!


Instagram Posts Have Become Much More Shoppable 

Facebook copies Snapchat…yet again 

  • Update your Facebook app and watch the Snapchat clone of Stories appear. Facebook-owned Instagram rolled out Stories in August, and now, a similar feature is available on Facebook’s flagship app to its audience of 1.15 billion mobile daily users. This new update lets people share photos and videos that are displayed in a bar at the top of news feeds and disappear after 24 hours.

  • “The Facebook camera is packed with dozens of effects like masks, frames and interactive filters that you can apply to your photos and videos. Reactive effects let you interact with dynamic objects — like falling snow — and style effects apply an artistic filter to your video in real time, letting you turn your everyday selfie into a Picasso-style work of art.  We’re also partnering with brands to create masks for upcoming movies Alien: Covenant, Despicable Me 3, Guardians of the Galaxy Vol. 2, Power Rangers, Smurfs: The Lost Village and Wonder Woman.” – Connor Hayes, Facebook Product Manager

  • That’s not all Facebook has copied. The platform also integrated Direct Sharing - giving users easy access to share content with whoever they want in a private chat.

  • Hit or Miss: Why, Facebook, why? For starters, Facebook has completely taken Snapchat’s unique features and brought them over to their massive audience. Sure – some of the filters are different in terms of design. Still, what’s not different is the product itself. Facebook has replicated Snapchat’s signature Story feature on both of Facebook's platforms. The company is also working with brands and creating “masks” just like on Snapchat. Where's the added value? It's hard to find in what looks like another copycat move. Instagram is the hub for shorter experiences (especially with the infinite scroll). Whereas, Facebook is known for its longer, more-detailed experience - people tend to share more on Facebook. Besides, Facebook already has its Live video that fulfills the need for immediate tune in and create FOMO. So why the need for Stories too? Share your thoughts with us @TheTiteReport.

Mattel is Teaming up with ABC in a Series to Find It’s Next Big Toy

 

  • Mattel and ABC have teamed up to launch a new competition series, The Toy Box, where toy inventors compete for approval from a group of toy experts alongside an adorable panel of kid judges

  • At the end of the season, Mattel will manufacture the winning toy, which will be sold exclusively at Toys “R” Us as well as on the retailer’s website

  • Hit or Miss: This is an exciting idea. Not to mention, it's totally on brand and has clear strategic purposes. This series completely embodies the Tite Group notion of “brands need to be media properties.” Truthfully they do. When they can alter how they approach new business, the brands end up reaching audiences in new ways that ultimately form better, lasting connections. 

  • Speaking of connections, this opportunity is extra special because it's clearly working to create an emotional connection to a product. You can try to hide it all you want, but we're sure you watch reality TV and have consequently developed character favourites. That will happen here - people will love a product based on who created it.

  •   “You know who wrote a famous book, you know who wrote a song, but very rarely do you know the names of people who invented some of the most important games and toys that we have.” – Richard Gottlieb, co-founder of consulting agency Global Toy Experts

  • Share your thoughts with us on Twitter @TheTiteReport 


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