Learning with Logan: March 6 - March 13

March 14, 2017 Logan Kazman, Social Media Specialist

Do you know what it means to be a social butterfly?

It's not that person you envied in high school who could talk about anything with anyone.

It's the person who can hang with the hashtags, be in the know on which social media giants owns which app and navigate the all the tiny (or huge) feature updates that you had no idea about.

Oh and this all happens well before her first coffee, we might add. 

Logan Kazman, The Tite Group's own social media specialist, is just that person around here. Every Tuesday, she'll be sharing "Learning with Logan" where you'll get the inside scoop on the top social media news of the week. 

All in point form too. Phew!


Instagram Rolls out Geotagged Stickers

  • Instagram has now joined the sticker game and is trying to outsnap Snapchat. Last week the company deployed a new feature allowing users to add location-based stickers to their stories. These stickers do the exact same thing as Snapchat’s filters, highlighting neighbourhoods and landmarks based on a geographical area. Not to mention, the platform has also integrated photo features into all digital real estate space it owns (i.e. messenger and their launch of Messenger Day). 

  • Hit or Miss: It’s no surprise that Instagram replicated another one of Snapchat’s  primary features. While a copycat approach is never a smart one, it’s safe to say  this one has surprisingly seen some benefit. Instagram and their newfound stories have become very popular among the online community. According to a series of studies published by RBC Capital markets in partnership with Ad Age, marketers are more interested in spending ad dollars on Instagram than Snapchat. The Facebook-owned platform took hold of this, by giving consumers even more freedom to create visual stories just like their competitors have been. You know what some say; imitation is the best form of flattery. What do you think of Facebook’s new push to clone Snapchat? Share your thoughts with us @thetitereport. 

Pass the Heinz – Bringing Fiction to Real Life 

  • Once upon a time in the world of Mad Men, Don Draper pitched an idea to Heinz executives where the product wouldn’t be shown at all. There would be this ‘need’ for Heinz ketchup without actually showing it.

  • The time has come where Heinz actually approved the fiction ads – and will run them almost exactly as they were intended during the show. Distribution began last week throughout New York City as well as across social.

  • “Partly a PR stunt, partly just solid on-brand communications, the campaign is sure to delight fans of the AMC show, which in July will celebrate the 10th anniversary of its premiere. And in a nice touch, the ads are officially being credited to Heinz’s current agency, David Miami, and to Don’s fictional 1960s firm, Sterling Cooper Draper Pryce. (Draper and Mad Men creator Matthew Weiner, who approved the idea, are both listed in the credits.)”

  • Hit or Miss: Better late than never for a client’s approval, am I right? This is the epitome of bringing fantasy to real life. Having an ad from a TV show play out in real life is not only fun for the creative team, but also for the fans of the show. Heinz gets to ride along the Mad Men chatter and Don Draper gets his big day. Imagine having your name sit alongside Don Draper. Well done, Heinz.

International Women's Day

  • In honour of International Women’s Day, DBB WorldWide changed its name for one day to DDB&R. The R was in honour of Phyllis Robinson, the agency’s first female copywriter.

  • “The move to add Phyllis’ name to the door is a symbolic reminder of the contributions many women of her generation and later generations have made to the ad industry,” Wendy Clark, CEO of DDB North America, said in a statement. 

  • The change showed up on the agency’s meeting rooms, email signatures, and more.

  • Along with their name change, the agency pushed out several social posts highlighting iconic ad campaigns created by some of the agency’s female employees alongside updated 2017 versions.

  • Hit or Miss: DDB makes it clear that it’s not just a brand's job to get involved and contribute their voice; agencies too, can get make their mark. That’s exactly what DDB&R did. In updating their print and TV spots, the agency helped educate people on the parts of history that are often seldom mentioned or featured - those that included the brave and intelligent work done by women.

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