Learning with Logan: December 12 - 19

December 20, 2016 Logan Kazman, Social Media Specialist

Do you know what it means to be a social butterfly?

It's not that person you envied in high school who could talk about anything with anyone.

It's the person who can hang with the hashtags, be in the know on which social media giants owns which app and navigate the all the tiny (or huge) feature updates that you had no idea about.

Oh and this all happens well before her first coffee, we might add. 

Logan Kazman, The Tite Group's own social media specialist, is just that person around here. Every Tuesday, she'll be sharing "Learning with Logan" where you'll get the inside scoop on the top social media news of the week. 

All in point form too. Phew!


Facebook Messenger launches 6-screen Group Video Chat

  • Facebook Messenger has launched a split-screen group video chat feature that allows six users to join the conversation via video. This new Facebook feature wouldn’t be complete without Snapchat-style selfie masks that overlay onto users’ faces during the broadcast. Once more than 6 people are on the call, just the dominant speaker is visible to all participants. A total of 50 total members can engage in the conversation through audio, text, stickers, emojis, and of course, GIFs.

  • Hit or Miss: This new feature that Facebook is launching is an excellent chat development, and arguably, one of the more robust ones in the industry, “seeing as how both Google Hangouts and Microsoft Skype have 10-person limits on their consumer products.” Facebook deserves a round of applause for embracing group video chat as a one-stop shop versus a tool. This new functionality could help Messenger become its own powerful platform that simply co-exists with Facebook rather than relying on it.

  • This new feature makes it clear that Facebook is not only catering to peoples’ personal communication needs, but rather, towards businesses too. This new feature works in tandem with the social network’s Workplace Software and will give conference calls a whole new meaning.

  • Considering that 300 million people make Messenger video calls each month, it’s safe to say that this new and improved functionality will live successfully. Some can even argue that this will be the end of FaceTime and SnapChat video. What’s your take? 

Snapchat’s Latest Update including Group Chat

  • Group chats are clearly all the rage right now according to both Facebook and Snapchat.

  • The new update on Snapchat lets users create groups up to 16 friends. Rather than sending your snap to each person individually, you can now send it once and for all via the new group feature. 

  • That’s not all – the new update also includes an integration with Shazam. Now, users can discover songs directly through Snapchat. This new partnership will make it possible for users to Shazam by simply pressing and holding the camera screen while music is playing nearby. From there, users can engage with Shazam content, and even send their latest find to their Snapchat friends. 

  • Another feature that went live during this update is the new Paintbrush editing tool. Users can add funky effects to snaps saved in Memories. There are over ten different pop art looking patterns to choose from. 

  • Lastly, Snapchat also rolled out, Scissors. Users can take a picture, tap the scissors icon, and draw an outline of what they want to cut out. From there, that image becomes its own moveable sticker that is saved directly in a users’ sticker library. Scissors also work on images saved on Memories or Camera Roll. 

  • Hit or Miss: The group chat feature is a huge hit for this platform. This new update provides great convenience from a user perspective (especially for those who tend to snap the same people over and over). Now, instead of scrolling through to find individual people, one can send them snaps through group messaging.

  • The cloning option is also a fun, little add-on that allows Snapchat users to be more creative. 

  • PaintBrush effects are questionable for the platform, however. In a way, it defeats Snapchat’s overall theme of being live. That update only works for images that are previously shot and saved in Memories or Camera Roll. It takes away from the entire live experience that Snapchat is all about. Sure, Snapchat wants to keep users present on their app, but this new function seems counter-intuitive.

Bye Bye Pinterest…Instagram Now Lets you Save Posts

  • Instagram has rolled out a new function for IOS and Android users that allows them to save posts. Users with the latest version of the app will see a “bookmark icon beneath posts, and tapping that icon will save those posts to a private tab on users’ profiles, visible only to them.”

  • Hit or Miss: This new bookmarking feature is definitely a hit. Now users who stumble across a business, a brand, a recipe, or a product, can save the post to view at a later time for future reference. This new function was only a matter of when. It’s a smart move on Instagram’s part that will work to keep users on the app for even longer (by making them come back) and keep users from forgetting content they’ve viewed from hours prior.

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