Learning with Logan: November 21 - 28

November 29, 2016 Logan Kazman, Social Media Specialist

Do you know what it means to be a social butterfly?

It's not that person you envied in high school who could talk about anything with anyone.

It's the person who can hang with the hashtags, be in the know on which social media giants owns which app and navigate the all the tiny (or huge) feature updates that you had no idea about.

Oh and this all happens well before her first coffee, we might add. 

Logan Kazman, The Tite Group's own social media specialist, is just that person around here. Every Tuesday, she'll be sharing "Learning with Logan" where you'll get the inside scoop on the top social media news of the week. 

All in point form too. Phew!

Power of the Holiday Cups

  • Field Agent Canada, a company that enlists mobile consumers to report on various trends wanted to know what holiday cup consumers thought was best.  Unsurprisingly, Starbucks Canada came in first place with 1,364, while Tim Hortons followed closely behind with 1,290 votes.

  • While holiday cups may seem unimportant to all brands, the implications of these festive cups are actually huge and carry an important meaning altogether: the power of seasonal branding! Starbucks and its coffee competitors use the holiday season to approach their messaging and social content in a whole new way. From initiatives like the #RedCupContest to #WarmWishes, these brands are taking familiar favourites and packaging them in an easy-to-digest format inviting all types of social engagement. 

  • Hit or Miss: Big or small, brands can learn a thing or two from these initiatives and the power of timeliness. Obviously, not all content and brands can change their entire approach to reflect one season, but even the smallest of updates can add a relatable touch to consumers that is deemed worthy of engagement, and more importantly, worthy of consumption. With so much clutter in the world, it doesn't pay off to be passé.       

Going Viral with Vlogger, Casey Neistat 

  • YouTube celebrity and tech entrepreneur, Casey Neistat, is joining the video team at CNN. The news network announced that with this new partnership, will debut a new media brand focused on storytelling for a younger audience

  • "Casey is one of the most compelling voices on the web. A filmmaker, entrepreneur and content creator, Casey's YouTube channel has nearly 6 million passionate subscribers.”

  • Hit or Miss: This is a huge opportunity (and a promising one) for both CNN and Casey. A brand isn't interested in more competition, especially competition that takes eyes and minutes away from them. But they are interested in opportunities that give them an "in" with a new market. CNN will now have the opportunity to tap into the millennial market, a group who usually do not tune into CNN on their own. This partnership is a prime example of how ambassadors have the potential to play a key role for brands and their overall strategy approach. Now, the ball is in viewers' courts. They will be the ultimate judge if this partnership looks and feels like a right fit. 

The State of Social: Holiday Edition 

  • As we all know, community management and social listening are one of the most important parts of advertising. Consumers need a voice for questions, answers, and concerns. Without it, brand loyalty can become obsolete. As brands try to maximize consumer attention during the holiday rush, the power of social listening and engaging becomes even more crucial.

  • This is exactly what Lithium Technologies examined. They studied how well Fortune 1000 brands were engaging with their consumers across different platforms.

  • Hit or Miss: The above infographic highlights just how important social engagement really is. No matter the time of year, consumers depend on social as a way to connect with their favoured brands, and now more than ever, it’s important that all brands do the same. It's pretty clear which brands are winning the Battle for Time with their social power. 

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