Ron Tite gets interviewed by hosts Vass and Allison on Detangled, Toronto's CIUT 89.5FM. Just in time for the launch of his new book, Everyone's An Artist (or at least they should be), Ron explains how creativity is key in any kind of business and how it has played a role in his marketing career.
How to Read Data Like an Expert
Inc. explains how to read data properly and avoid getting duped by what looks like seemingly quantifiable i...
Brain Chatter: Inside the Canadian TV Industry's Turnaround Strategy
Contributor Shane Schick covers the Future TV Advertising Forum, explaining how Canadian TV can have a second chance with brands if advertisers looked at the viewership data from a different angle.
Take x5: Apple Gets Its Licence and Adidas Makes Fashion High-Tech
Produced out of Dx3, this edition of x5 covers the brands working to get a leg ahead in the AR, autonomous cars and 3D printing realms.
Thought Catalysts: David Segal on Canadian Retail Strength
Speakers' Spotlight and David Segal outline what Canadian retailers need to do in order to size up again U.S. competitors who are on the forefront of innovation and smart risk taking.
Learning with Logan: April 18 - 25
It's all about the social media universe in Learning with Logan. This week's edition looks at the new Apple Store classes, Dove's Image Hack campaign, and StubHub's latest ad.
Dear Netflix: We Won't Sleep
The Tite Report talks about Netflix and its battle against sleep, explaining how the video streaming service is winning The Battle for Time by nailing content personalization and access.
Brain Chatter: The Only Strategy You'll Ever Need
Drawing a parallel between the sport of skateboarding and persistence in business, The Tite Report explains why persistence is the only strategy needed to build a solid future.
Navigating the Innovation Gap: Knowledge Sharing is the Future
The Tite Report does a deep dive into the idea of open collaboration in the third instalment of Navigating the Innovation Gap, explaining how sharing ideas is more profitable than not.
Learning with Logan: April 11 - April 18
It's all about the social media universe in Learning with Logan. This week's edition looks at Facebook's new features, Snapchat's World Lenses, and McDonald's latest campaign.
Be A Hans Zimmer
We explain why brands should take a cue from Hans Zimmer and try new methods to approaching their audiences in more exciting and authentic ways.
The Power of the Meme
This week's Battle for Time examines the aftermath of the United Airlines passenger incident, where outraged customers took to social media to repeatedly tear the brand down through the use of memes.
Learning with Logan: April 3 - April 10
It's all about the social media universe in Learning with Logan. This week's edition looks at Twitter Lite, Apple Clips, and Chipotle's latest campaign.
Brain Chatter: The Pros and Cons of Micro-Influencers in Marketing
Contributor Shane Schick talks about the use of micro-influencers in marketing and how tapping into the power of the middle as an advocate voice has its pros and cons.
Navigating the Innovation Gap: Defining Innovation
In this second instalment of our Navigating the Innovation Gap series, Sara Audisho takes on the definition of innovation and how the word has come to lack tangible meaning by being used too freely.
Infinite Dial 2017
Ron Tite chats with Tom Webster of Edison Research on the 2017 edition of Infinite Dial, the longest running study on American's media consumption habits.
Put the Product Down, Pepsi
Pepsi failed so iconically in this ad for one reason: it got attention in all the wrong spaces. We review why it won the Battle for Time, but unfortunately, not for reasons that support brand values.
Brain Chatter: Pepsi Chose the Wrong P.
Ron Tite, CEO of The Tite Group, writes about Pepsi's failed ad campaign starring Kendall Jenner and how putting product over purpose was the main reason the message was lost.
Learning with Logan: March 27 - April 3
It's all about the social media universe in Learning with Logan. This week's edition looks at new Snapchat updates, Pepsi's pulled spot, and YouTube's new safety measures.
The Tite Report in Review
The Tite Report is almost a year old and we're reviewing that data and facts that make us who we are so that we can look forward. These are our goals for 2017.
From Over Here: No D$%kheads Policy
Robin Whalen talks about the importance of being a good person in business and how that trumps all else when it comes to producing good work and achieving longevity.
April Fools' Round Up