The Ripple Effect: a situation that mirrors the way in which water ripples when a rock drops in it. In other words, an incremental effect.
This is essentially what's been going down in the tech world recently.
Whether it's the type of company a brand wants to be or how a company conducts its business, lately brands are shaking things up.
Consequently, there are a lot of conversations about how some big changes are going to inspire the rest of the brands out there.
Take Snapchat filing to becoming a publicly owned and traded company. Snapchat is literally proving its worth (all $25 billion) and keeping other tech companies looking closely at how Wall Street reacts.
Then there's Instagram allowing albums.
We've all been there: no one wants to look desperate for likes on Instagram by posting multiple photos at once. So, the common solution becomes simply waiting for a new day or being bold and only waiting a few hours. Now, it's introducing carousel-style albums that users can scroll through. With all Instagram's changes lately, it's clear the app wants to become a more one-stop shop for everyday users and brands alike.
So the ripple effect in all this: where there are leaders, there will inevitably be followers. The latter simply has to choose if they are going to continue down the freshly-carved path, or switch directions and make their own path.
To stay ahead we're making it a weekly habit to digest x5, produced by Saurabh Ananth at Dx3.
Read up below. It's not enough to say what matters; the gold is in why it matters.