Weekly 5 from x5: September 26

September 27, 2016 Eric Mercer of Dx3

SHOW ME THE MONEY! 

Money may or may not be the root of all evil, but it certainly helps when it comes to the technology sector. There's really no way of getting around this: if you want the trendiest new product or you want bad shit to become good shit, money makes it all happen.

Just how it is. 

But hey, it can be done in positive ways. Not all businesses are money heathens. 

Firstly, when money is invested in the right places it can lead to actual positive change (instead of bonuses for company CEOs). Thalmic Labs is giving a good boost to Canadian technology developers and Airbnb might be getting some extra cash flow to bolster its Friendly Building program (and smooth out its other wrinkles). 

Secondly, giving brands the opportunity to branch out in new and exciting ways just makes the game that much more interesting. It challenges them to respond to consumer needs and to do things better.

However sometimes you learn where not to spend your money. Word of caution: don't inflate your data. 

We won't give it all away, though.

To stay ahead we're making it a weekly habit to digest x5, produced by Eric Mercer at Dx3

Read up below. It's not enough to say what matters; the gold is in why it matters.

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