Bold people rock.
Bold brands rock, too.
Whether it's being two steps ahead, resetting the bar, breaking the routine, or shutting down and starting new, it's worth celebrating those who stand out.
Everyone has a lot going on in their lives. As a result, people fall into routines. This doesn't just go for what they do or say; it also relates to how they view things around them. For example: stores sell products to make money, right? Yes, but sometimes they give that all up in the greater good too.
We don't know about you, but something like that catches our attention.
Things like that snap us back out of the rut that is all the cluttered by homogenous content that floats around out there. Viewers need that. Viewers need to be given experiences and interactions with brands that inspire them but also challenge them.
Don't be like everyone else. We won't be able to hear you over the noise.
Be like Netflix offering offline downloading. Or Sephora ramping up their ecommerce by offering loyal customers gift cards via social media.
These are the real players.
To stay ahead we're making it a weekly habit to digest x5, produced by Eric Mercer at Dx3.
Read up below. It's not enough to say what matters; the gold is in why it matters.