We've long been saying it (and truthfully we've long been living it), but the way audiences interact with content is changing in diverse ways.
From the creators and the restrictions placed on what they can and can't upload, to the actual experiences that audiences get from the content itself, there's no such thing as typical anymore.
Typical types of content, that is.
What's important to note here is that the newly revised playing field for content consumers and creators alike is a no bullshit zone. No bullshit in hiding ads. No bullshit in hiding behind a screen. And no bullshit in making bank for what you produce.
The question that now follows is which battle plans will work best in this new arena? Twitter, YouTube and ASC: they're all making big moves to keep up.
To stay ahead we're making it a weekly habit to digest x5, produced by Eric Mercer at Dx3.
Read up below. It's not enough to say what matters; the gold is in why it matters.