Ah. The sweet smell of change is in the air.
Change in the tech world that is.
Call that statement cliché if you must, but definitions change. Roles change. Goals change. All of this happens as demands evolve and pockets of niche needs open new opportunities for brands, businesses, social media platforms and the like.
Here's the result: what's typical becomes noise and the survivors are the ones who can win over people's minutes.
On the road to achieve this, sometimes it means a social media platform makes a foray into TV, big companies become even bigger and brand extensions mean new fronts in the field of robotics.
To stay ahead we're making it a weekly habit to digest x5, produced by Eric Mercer at Dx3.
Read up below. It's not enough to say what matters; the gold is in why it matters.