The Social Minute: June 27 - July 4

July 5, 2017 Logan Kazman

Budweiser gets Patriotic for the 4th of July

  • Adam Driver surprises a military family in new patriotic spot. 

  • Hit or Miss: While this spot not only had good intentions and a strong message, I still feel that it fell short in terms of production. The Budweiser creative was made in partnership with the Folds of Honor Foundation. An organization that provides scholarships to the students of disabled service members. While the premise of the spot is important I still felt that the production of it was very cliché. The script was rather straightforward and typical with a surprise donation and visit from celebrity and previous U.S. Marine corps, Adam Driver. 

Instagram’s Stories Campaign

  • Instagram has deployed its first ever Stories campaign created by Wieden + Kennedy Amsterdam. The campaign has launched in the U.S as well as around Europe.

  • Hit or Miss: An innovative play on one of the most loved platforms which shows how creativity is inspired by users themselves. The campaign is effective as it's not only unique but builds brand affinity by showcasing the creative ideas and stories found on the platform. With messaging from brands all around, it’s easy to remember these fun and playful juxtapositions. 

Belairdirect’s Roadside Stories Campaign 

  • A new campaign from the insurance company moves away from the typical knight mascot and shifts to a people-focused approach instead.

  • In an online series called “Roadside Stories,” the brand attempts to explore different driving stories and experiences of Canadian citizens.  

  • The first video of the campaign is called “Shift Gears” which focuses on four people who immigrated to Canada and had to adapt to a different driving style.

  • Hit or Miss: This campaign is very different from the brand’s typical creative approach. But it’s one that works. By moving away from solely product offerings the brand can focus on what matters most instead – their customers. In the battle for time, it’s imperative that all brands take note and give customers the content that they want. 

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