The Social Minute: January 31 - February 5

February 6, 2018 Diana Pasgas



• Fans of the NBC scripted series This Is Us have turned on the Crock-Pot after learning that the appliance was responsible for a (fictional) tragic house fire. Some even took to social media to express their distrust in the slow cooker, while others straight up said they were tossing it out.

• While Crock-Pot has attempted to do damage control on their Facebook page by expressing their own sadness over the show developments, the uproar continued. To right some wrongs, This Is Us aired a promo - during the Super Bowl, no less! - asking that we forgive the Crock-Pot, complete with its own hashtag: #CrockPotIsInnocent.

Hit or Miss: This takes a social media maelstrom and turns it into something great. Not only do you have cast member Milo V starring in the promo spot, but it also engages fans of the show and gives Crock-Pot some amazing brand recognition. Plus the campaign was a success from a digital standpoint: engagement around Crock-Pot increased 84% after the ad was released and there were over 2,000 tweets using #CrockPotIsInnocent. Once again, Jack Pearson manages to bring everyone together.

Instagram introduces new Type Tools

• Instagram has rolled out a new feature that allows you to post text only images to your stories with ease. Now, instead of having to take an image of a blank background (the struggle is real), you can select a coloured background and write directly on it.

• In addition to the convenience of the new feature, Instagram has also added new font options. Typewriter font? Check. Neon sign font? Check.

Hit or Miss: This is definitely a sign that Instagram is seeing how its users interact with their app and making it even easier for them to do so. While creating text based stories was never exactly a huge process, eliminating that one small step and integrating it into the app is a smart move to ensure that people continue to engage with stories. Plus the new fonts allow for a level of customization that wasn’t available before. RIP old block font - we won’t miss you. 

Youtube plans for stricter policies for creators who harm the community

• In the continuing saga of 'Youtube Promises to Do Better', the video platform has announced that they are working on new policies to punish creators who do ‘significant harm to the community’.

• YouTube claims this is because they understand that not only do one or two bad eggs can tarnish other creator’s revenue and reputation, but they also have a social responsibility to monitor their content.

Hit or Miss: We keep saying we’ll believe it when we see it when it comes to YouTube and that statement remains true this week. Since we’ve been following along closely with YouTube’s promised updates over the last few weeks, there’s been a lot of talk and not a whole lot of action. They keep saying that they are implementing new policies, but they either haven’t, or the ones that they have been weak at best and damaging to creators at best. We love you, YouTube, but you have to step it up sooner rather than later.

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