The Social Minute: January 10 - 15

January 16, 2018 Diana Pasgas

Facebook aims to bring back personal content to your news feed

• Facebook is promising to bring more status updates from people you actually know and fewer promoted posts from brands through an update to their news feed.

• Mark Zuckerburg explained that the change was to spark 'meaningful social interactions' - even if it means spending less time on the platform.

Hit or Miss: Let’s get one thing out of the way: Facebook probably doesn’t want you to spend less time on Facebook. That said, part of the reason for the change is the criticism that Facebook has faced for letting inappropriate content, such as violent videos or fake news, filter through to a mass audience. For some, a safer Facebook, combined with more opportunities to interact with your friends' posts, probably means they’ll actually spend more time on the site. That said, marketers are going to have to roll up their sleeves and rethink strategy in order to cut through.

YouTube to closely monitor Premium Content

• YouTube, no stranger to controversy, has been under fire recently due to its reaction (or lack of reaction) to larger creators breaking platform guidelines. In an attempt to show that it isn't pro-rule-breakers, the platform announced it's introducing a new push to vet premium content closely, making sure that inappropriate content doesn't reach trending pages solely due to a creator's large subscriber base.

• Creators under YouTube’s Preferred network - a group of popular YouTubers that are sold to advertisers at higher prices - will now have their content monitored by both humans and artificial intelligence software. Videos that break platform guidelines will be flagged and deemed inappropriate for advertisers. 

Hit or Miss: We can’t fault YouTube on this one - just because a creator brings in the money, doesn’t mean they should be exempt from following the same guidelines as the rest of the community. But given YouTube’s prior hesitance to deal out consequences to big money-makers who break the rules and the fact that the current monitoring algorithm barely works, we’re a little skeptical on this one. So kudos, but we’ll believe it when we see it.

Pokemon Go is still trying to be relevant

• In an attempt to recapture the frenzy, excitement, and joy that buzzed around Pokemon Go for approximately two weeks in the summer of 2016, the game is introducing monthly meet-ups called Pokemon GO Community Days.

• Each Community Day will take place in local parks from 11am to 2pm PT and will offer unique items and Pokemon for players to hunt and catch.

Hit or Miss: Pokemon GO is banking on its players being nostalgic for the sake of nostalgia; that the lure of special events will bring in more active users who miss the excitement they felt when the game first launched. Adding special events isn’t going to recreate that summer magic - it just will offer something special for the people that are still playing. Much like the Pokemon hype of the 90s, Pokemon GO wasn’t made to last forever...and maybe that's okay. 


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