The Social Minute: April 17 - 24

April 25, 2018 Diana Pasgas

Snapchat is redesigning its redesign

• Last year, Snapchat rolled out a redesign to its interface that people hated; so much, in fact, that a petition soon appeared begging them to go back to their old layout. When a petition is involved, that’s when you know it’s serious.

• Now, Snapchat is testing a new feature that moves Stories to their Discover page, possibly so more people can access them instead of burying them within their DMs.

Hit or Miss: This is an interesting one: originally, Snapchat was adement about not combining personal and professional content, so to lump in Stories on the Discover page suggests that they are aware that people are watching stories less (because they can’t find them!). At the end of the day, Snapchat listening to their user-base is a good thing — even if they don’t go entirely back to the original design. It’s a compromise, for now, and perhaps one that will work out for the better.

Instagram now lets you upload multiple Stories at once

• Meanwhile, Instagram is working on bettering their Instagram copy-cat feature, Stories, but allowing users to upload multiple images or videos to stories at once. The update is available on Android and will roll out to iOS in the coming weeks.

• Previously, if you wanted to upload several images to your story, you had to post through each one individually — now, similar to carousels, you can select which photos you want to upload and put them up all at once.

Hit or Miss: It’s a small time saver in the grand scheme of things, but it’s one more way that Instagram is making things more convenient for their users. The easier things are to use on their app, the more likely people are to engage with it — after all, no one wants to do anything that requires work on the internet.

PopSugar took influencer photos and then made money off them — without permission

• Media company PopSugar was recently revealed to have taken millions of images from micro-influencers (those with under 10,000 followers), posted them to their site, stripped them of their original affiliate links, and instead replaced with them with their own ShopStyle affiliate links. Yikes.

• PopSugar says that the page was created during a hack-a-ton (for fun, more or less) and was never deleted afterward. The site made a little over $2,600 USD and promises to pay back the amounts in full to the influencers they profited off of.

Hit or Miss: How could this be anything but a miss? One influencer claimed that they took 1,800 images from her. 1,800! That’s basically an entire feed for some users. Not only did they take these images without permission — already a major faux pas — but they then monetized the content. To make it worse, micro-influencers are the little guys in the influencer world! They aren’t the ones with endless sponsorships and millions of followers. And to say that it wasn’t taken down cause they just...forgot? What? PopSugar, this is just not cool on so many levels. We can only hope they work to make it right.

Did we win over your minutes? Get more great posts like this in The Tite Report monthly newsletter.

Previous Article
The Age of Unenlightenment
The Age of Unenlightenment

In this edition of Brain Chatter, Partner and VP Strategy of Church+State Daniel Langer-Hack gets real abou...

Next Article
Starbucks and Racial Bias
Starbucks and Racial Bias

In this week's edition of The Battle for Time, we talk Starbucks and its announcement of racial bias traini...