Think about horrible your job is... just shoving people down the funnel.
Only rocket science is rocket science. Heck, if you only knew what you know.
Well, now you know that great marketing simply starts with not sucking.
We all want to stand out. We just have to make sure we go from good to great, not good to gone.
As individual Canadians, we're miles ahead. As Canadian companies, we're mileFor s behind. Maybe even kilometres.
Expertise is the enemy of innovation. So just innovate where you differentiate.
After all, people used to vote with their wallets. Now they vote with their time. How will you win it?
Well, you could start by being significant.
From there, try not to just understand people. Try to also understand their intent.
It's not the ink, it's the think. Don't be a one-night stand. Start a relationship.
Buy. The. Umbrella.
Collect experiences, sell possibilities. No shovey, shovey, shovey.
Go from "I think" to "I know".
Create alignment of ideologies.
See. Think. Do. Care. And don't be a douchebag.
Hey, it's the survival of the adaptable, so be adaptable.
Stop pitch slapping. Now is the best time to be a storyteller so tell stories about your audience not your product.
Now is the time to take risks. For once, be first. Not second.
Don't judge a fish by its ability to climb a tree. Ask the right questions. Ask the right people.
Be organic. Be true. Be persistent.
Be distinctive. Be defensible. Be disruption proof. Be desirable. Be disseminated.
Listen to your audience and get uncomfortable.
And remember, nobody puts baby in a binder.
These thoughts were curated from brilliant presentations and insights from Avinash Kaushik, Stephen Shapiro, Erin Craven, Shane Schick, Jennifer Campbell, Mitch Joel, Bethany Mota, Adam Garone, and Morgan Spurlock.