To complete this series within a series (#inception) about urban innovation, we’re commending cities around the world that are the most sustainable.
Over the last month, we’ve explored cross-industry efforts to prepare cities for the future. To flourish and provide for their residents, urban centers have to adopt sustainable policy.
Now hold up: what does this have to do with marketing?
Ever heard of case studies? Truthfully, a lot of the best innovation comes from branching out of your own area. A person working on keynote speaking shouldn't turn to other keynoters for advice. They should probably turn to performers. Magicians. Musicians. You get the idea (and if you don't, innovation expert Stephen Shapiro talks a lot about this).
So in this case, we're showing marketers how to reframe their view of everybody's favourite buzzword - innovation - by looking at whole cities who've done it.
Back to the main idea. Of course, some countries are ahead of the game more than others for very long-winded, complicated reasons. Nonetheless, with the resources that they have and the cards they’ve been dealt, these cities come out on top for being the most sustainable.
Why does sustainability matter for a mini-series on innovation? For the long story, the last 5 segments of our Innovation Gap series will provide a pretty good idea.
Here’s the short story: innovation solves problems.
And we don’t mean #FirstWorldProblems. You can figure those out yourself.
We mean societal challenges. The scary conversations that we like to stow away when we’re having company over for dinner (or for some of us, the conversations we save for the pubs and the wine bars).
You can Google articles about sustainability and spend the rest of your life becoming an ‘expert’ in it. For our purposes, let’s say that all the problems we face together lead back to sustainability. How can we make everyone happy and healthy in the long-term?
Sustainability requires the desire to look ahead. The “If it ain’t broke, don’t fix it,” attitude is not going to cut it for cities that want assurance for their tomorrows.
The cities below have made it atop the 2016 Sustainable Cities Index, a report published by global consultancy firm Arcadis. The index measures each city’s current balance between three sustainability factors: People, Planet and Profit. In less frank terms – quality of life, green factors and economic health.
“Cities around the world are struggling to achieve a balance in the three pillars of sustainability,” the report claims. Some cities excel in one pillar, while suffering in others.
The key to striking balance? The consultancy firm says “cities must put people at the heart of sustainability.” Without a good quality of life, the other two factors are unachievable.
As for the rankings, Arcadis claims they are based on each city’s current and long-term “social, environmental and economic sustainability."
So without further ado, here are the cities that are looking the best for the long-run:
Read the full report here.
No surprise here. Zurich is a modern city known for its historically strong financial institutions, innovative industries and environmentalism. Working towards the ‘2000-watt society’, the city is pushing for its citizens to use 2000 watts of energy per capita by 2050. Its people also enjoy a good quality of life, surrounded by attractive educational and employment opportunities. Not to mention affordable, quick public transit and a renowned healthcare system.
Singapore scores highly on the index for its astounding economic success. It tops every other country in the world for ease of doing business and is a major tourist destination. The city is also very clean and is home to cutting-edge innovation.
However, Singapore’s full potential lies ahead, as it improves its current living conditions. Aside from planning for an aging population, residents work long hours and face income inequality.
There is a need to invest in social infrastructure and make life more affordable – something the city already has plans underway for. The government is preparing for a population growth spurt over the next decade by investing in mobility and connectivity within the city. These efforts will accompany the government’s goal to make 80% of all buildings green and create a “high-quality living environment, that is resilient and supports the broader climate change agenda.”
3. Stockholm and 4. Vienna
Both of these cities actually achieve the best balance on the index. They appear in the top 15 across each of the pillars. For mostly the same reasons, Stockholm and Vienna can boast about giving its residents the best quality of life. The cities take home the trophy for work-life balance, job security, healthcare and childcare.
When it comes down to the index numbers, this is where the cities differ: Vienna has a higher People score, but Stockholm has higher Planet and Profit scores, edging it just above Vienna overall.
A city of true cosmopolitans, London is heralded as one of the world’s foremost economic powerhouses. With commitments to make public transit and infrastructure greener, England’s crown jewel will soon be a leader in environmental performance as well (the city currently sits in the 9th spot).
With that said, London faces a very real concern for its inhabitants’ quality of life. It’s already densely populated but continues to grow. The high cost of living and income inequality have contributed the 28% of the city that lives below the poverty line.
Honourable mentions (and by honourable, we mean biased):
33. Toronto come on, t.dot!
The future is green, friends. And also happy and healthy. Innovation and genuine collaboration on all fronts will get us there.
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