Make Your Brand Indispensable

July 8, 2016 Bernadette Jiwa of The Story of Telling

So you've got your five-year plan. You look at past brand accomplishments and smile, then look at unchecked boxes for the future confidently (with a hint of nervous sweat).

Those boxes start to get checked off one-by-one and you think you can start putting your feet up on the desk.

Don't do it. One this is an office, not your home. Two, your brand is replaceable.

It's a hard truth friends, but it needs to be said. The ever savvy consumer knows how to navigate this Expression Economy with ease. If they sense clutter that offers no value, they'll be gone before you can even offer to ship them a coupon.

If you're looking to make your brand indispensable, look no further than Bernadette Jiwa's blog on The Story of Telling. She has the perfect anecdote to keep you on track.  

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