Learning with Logan: May 2 - May 9

May 9, 2017 Logan Kazman

Do you know what it means to be a social butterfly?

It's not that person you envied in high school who could talk about anything with anyone.

It's the person who can hang with the hashtags, be in the know on which social media giants owns which app and navigate the all the tiny (or huge) feature updates that you had no idea about.

Oh and this all happens well before her first coffee, we might add. 

Logan Kazman, The Tite Group's own social media specialist, is just that person around here. Every Tuesday, she'll be sharing "Learning with Logan" where you'll get the inside scoop on the top social media news of the week. 

All in point form too. Phew!

Mom gets cheesed in new Kraft Macaroni Ad  

  • Kraft gets real in its latest spot. The funny commercial pokes fun at the way in which moms inevitably have a little slip of the tongue from time to time.

  • Hit or Miss: This playful Mother’s Day spot is without a doubt a hit. It has its sense of humour to thank for that. People want to be entertained, and this ad did exactly that. It played on truths and relatable moments that many moms and dads can find themselves in. This spot was also a departure from the typical Mother's Day ads, that serve only to sell products typically within the beauty realm. Not to mention, the commercial didn’t even touch on the product until the very end.

  • Another strong point of this commercial was that it featured real-life swearing expert Melissa Mohr. Mohr provided adorable kid-friendly alternatives to those commonly used profanities. 

  • Overall, the connection between storyline and product was on point. 

Instagram Promotes Mental Health Awareness 

Find Your Support Community on Instagram from Instagram on Vimeo.

  • The photo sharing app has a new initiative that is already attracting many users. Instagram has created an incredible campaign that is encouraging users to communicate with one another about their mental health struggles and create a safe community.

  • The Instagram profile has already begun sharing out personal stories of users (celebrities and the like).

  • Each piece posted on the account ends with the #hereforyou hashtag.

  • Hit or Miss: This campaign is one that I hold close to my heart. I know first-hand the importance of communication when it comes to mental health. I applaud Instagram for getting involved and encouraging open dialogue among the community. When it comes to mental health, it's so important to make sure that people know they aren't alone. And that sentiment comes from sharing personal stories, not just patting someone on the back. Just like the old saying goes, a picture speaks a thousand words. 


  • Nike launched its Breaking2 campaign, a project that incorporated creativity, physical athleticism, and above all, hope.

  • Breaking2 made use of three incredible athletes and one dream to break records. And even though the runners (an Olympic Marathon champion, Boston Marathon winner, and  a world half marathon holder) didn’t break the under 2-hour mark, the campaign still succeeded nonetheless.

  • Hit or Miss: Breaking2 was a hit! This campaign did a great job at promoting the Zoom Vaporfly Elite shoe in a subtle way that made it seem quite natural and intuitive. It almost feels like there isn't any product being sold at all – in fact, it was more about the run itself and the possibility of seeing a world record being set.

  • That’s what effective marketing is all about; not pitch-slapping people but giving them a purpose for remembering a brand. Nike continuously promotes the fact that it believes in more than its shoes or athletic wear; instead, it believes in the opportunity to excel and be great at something challenging. 

  • Above all, it was a brilliant campaign that tapped into technology, innovation, and the power of social. Nike took an idea of beating a world record, ran with it (no pun intended), and streamed it live via their social channels. Yet again, Nike goes forward setting a precedent.

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