Learning with Logan: January 9 - 16

January 17, 2017 Logan Kazman

Do you know what it means to be a social butterfly?

It's not that person you envied in high school who could talk about anything with anyone.

It's the person who can hang with the hashtags, be in the know on which social media giants owns which app and navigate the all the tiny (or huge) feature updates that you had no idea about.

Oh and this all happens well before her first coffee, we might add. 

Logan Kazman, The Tite Group's own social media specialist, is just that person around here. Every Tuesday, she'll be sharing "Learning with Logan" where you'll get the inside scoop on the top social media news of the week. 

All in point form too. Phew!

Snapchat Makes Search Seamless 

  • As we all know, Snapchat doesn’t have the strongest search functionality. Thankfully, the company is eager to change and make navigation simple and seamless. According to Josh Constine of TechCrunch  “some Android Snapchat users will start seeing the new search bar Friday, and it will be added soon for all Android and iOS users.”

  • This new search will make it easier for users to access their list of friends, view the Discover page, as well as a multitude of other updates to Stories.   

  • Hit or Miss: Updating an app based on speed and ease-of-use are always a good idea. It’s great the company is working to advance overall user experience. Let’s see how it rolls out in the near future. Share your experiences with us @TheTiteReport.

The White House 360° Tour

  • It’s mind-boggling to think that in less than one week we will be saying goodbye to both the Obama family and the Obama administration. But saying goodbye won’t be as hard as we imagined thanks to Felix and Paul Studios. The Canadian movie studio worked with Facebook’s Oculus team and the Obama administration to shoot an intimate behind-the-scenes tour of the White House. The film will give viewers a more detailed look at life in the Executive Mansion.  The eight-minute version is now available with the full 20-minute feature coming out during the next year.

  • Hit or Miss: The level of work that went into creating this piece is mind-blowing. What’s truly amazing is just how immerse the 360-degree video experience is. Rooms that are typically off-limits are actually visible to all making it feel as though one is on a guided tour. Talk about making the elite accessible. This film is not only an educational piece but also an inspiring one, showing viewers and marketers the power of 360 and what can be accomplished with video. 

Apple Gives a Nod to Previous Creative 

  • Remember when the iPod launched? The colorful video with a black silhouette dancing around the screen? Well, Apple was clearly feeling a little reminiscent of those days in their latest spot featuring iPhone 7 and Airpods. 

  • The new ad (below) has a more modern and hipster-feel than older apple creative. Not only is the spot filmed in black and white, but it takes place in an metropolitan landscape (a differing view than the colourful backdrops of older spots).

  • What ties both commercials together is the theme of music and dance. In both pieces, apple products are found to give a sense of freedom letting users dance to life’s tune with ease. 

  • Hit or Miss: What makes this ad special is that Apple remained consistent providing viewers with a subtle nod of earlier times. Consistency like this can go a long way for viewers and fans (especially those who have been there through the entire product journey). This spot has definitely set the bar. Even if a brand wants to take a new creative approach, advertisers should try and remain consistent to a brand’s core value, previous (and successful) imagery, as well as continue to make nods to key symbols that ultimately make the brand what it is. People make associations to things that they remember. And things that they remember is the content that stands out from the rest of the clutter. Well done, Apple!

Previous Article
Brain Chatter: We Will Not Dial It Back
Brain Chatter: We Will Not Dial It Back

We respond to AdWeek's article regarding diversity in marketing, and how despite the changing political env...

Next Article
The Ethics of Content Creation
The Ethics of Content Creation

After Carrie Fisher's passing in December 2016, much discussion arose about if her character would be reviv...