Do you know what it means to be a social butterfly?
It's not that person you envied in high school who could talk about anything with anyone.
It's the person who can hang with the hashtags, be in the know on which social media giants owns which app and navigate the all the tiny (or huge) feature updates that you had no idea about.
Oh and this all happens well before her first coffee, we might add.
Logan Kazman, The Tite Group's own social media specialist, is just that person around here. Every Tuesday, she'll be sharing "Learning with Logan" where you'll get the inside scoop on the top social media news of the week.
All in point form too. Phew!
Goodbye LinkedIn...Hello Facebook Jobs
The social network recently just launched job openings where businesses can post positions on their Facebook pages allowing users to apply directly through the website or app.
In a Facebook blog post, “the company said it’s trying to make it easier for businesses to recruit the right employees directly through their pages.”
Hit or Miss: This is a very effective move for Facebook! This new experience will not only help businesses find qualified people for the job, but is making room for even greater time spent on the social media site itself. This new feature is super easy to use and also gives page admins access to track applications and communicate directly with applicants on Messenger. What’s more, job postings can even be deployed as a paid post helping reach a larger and more relevant audience. This is an effective use of all Facebook properties, creating for full brand integration.
Spotify’s Latest Spots Featuring User Data
The music streaming service, Spotify, launched a new campaign that plays off of unusually named playlists featuring some of the musical artists featured within.
Hit or Miss: These ads are fun, light-hearted and down right clever. They not only feature well-known talent, but use them in a way that actually makes sense (unlike Justin Bieber and his SuperBowl spot). Alessia Cara and DNCE are poking fun at the odd named playlists on the music streaming service in a way that is inviting and entertaining. Above all, this campaign works so well because Spotify puts users at the forefront, celebrating their individuality as well as the type of playlists that they come up with, and evidently, enjoy. Way to cultivate brand loyalty.
Gotta Keep Catching Them All
Just when you thought Pokémon was a fad, researcher Sensor Network estimated this month that the augmented-reality game had already made $1 billion – in its first seven months.”
From a marketing standpoint, it seems like a no-brainer (but also self-confident move) for brands like Starbucks to have promoted locations in the game but also use the app to promote their own products like the previous limited edition, Pokémon™ GO Frappuccino®.
Hit or Miss: This is the epitome of merging real and virtual, giving users actual rewards for visiting storefronts. What’s also very impressive to me is the approach, Niantic, the company behind Pokemon Go, has in store for the game. They're going for a seamless, natural experience.
“We want a format for sponsors that very much feels like it is hand in glove with the products in the same way that Google AdWords and Search are so symbiotic.” The company also has no intention to embed video, text or image ads into the game. Rather, they want to hone in on integrated sponsorship, where the connection feels organic to the user and compliments the entire experience.